Building depth of expertise in functional team structures in NPD – Our field experience

What kind of team structure is most appropriate in an SME (Small and Medium Enterprise) while working on a new product? And, if the team members in the identified structure does not have depth of expertise in their respective functions, how do we build expertise and apply this expertise towards developing the new product? Here ...

Estimating Sales for an innovation using A.T.A.R. financial forecasting model

How do you estimate sales for your product during the fuzzy front end of innovation (stages from ideation to prototype development)? Here’s how we have done for one of our products that we conceived and field tested functional prototypes: The product is a surgical blade developed using high grade alloy steel with precision machining. Note: ...