Estimating market size for an innovation with data from Primary and Secondary Research

How do we estimate market size for an innovation? Here’s how we did it for one of our innovations – first, using data from secondary research and later, primary research (Survey). The innovation is an IT solution that addresses the IT needs of SMEs (Small and Medium Enterprises) who use Microsoft Excel to capture their ...

A different perspective of Innovation that questions the differences in understanding of Science, Religion and Scientific Knowledge in an Indian society

While critiquing a book on Jugaad innovation, where authors were citing an example of a grassroots innovation called MittiCool, which means a home made Fridge, I was stuck by a powerful vibe about the differences between a man’s approach to understand Science and Religion. And, this blog is a meta-physical perspective to understand the differences ...