Estimating Sales for an innovation using A.T.A.R. financial forecasting model

How do you estimate sales for your product during the fuzzy front end of innovation (stages from ideation to prototype development)? Here’s how we have done for one of our products that we conceived and field tested functional prototypes: The product is a surgical blade developed using high grade alloy steel with precision machining. Note: ...

What is the difference between Creativity, Innovation and Invention? Can creativity be taught?

There are a plethora of definitions for the words Creativity and Innovation. I’ve listened to people using these words, which imply a limited meaning that possibly inhibits a comprehensive understanding of the whole meaning of these words. Even the legendary CEO of GE, Jack Welsh, uses the word Innovation to imply continuous improvement! More on ...