Innovations @Tata group: Extrapolating to New Products Management Matrix

In this article, we will extrapolate the innovations @Tata group comprising of 200+ companies to Booz-Allen & Hamilton’s new product management matrix and see how they could be measured against international bench marking studies. In 2006, Tata group started the practice of capturing and celebrating innovations of Tata companies through Tata Innovista, which presents awards ...